Upcoming Events

Our passion is sharing our knowledge and insights about building trust to win work with people all over the world, and we love doing this via online and offline events all around the world.


We regularly host webinars on topics related to business growth, client relationships, selling and building trust, and can be heard as guest presenters on business podcasts.


We also host and attend in-person events, from public training workshops to boardroom lunches and conferences.

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Past Events

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April 2020

How to build client relationships remotely

April 6, 2020 @ 11:00 am - 12:00 pm
webinar how to build relationships remotely

The majority of people working in consulting engineering and related industries now find themselves working from home, and many are reporting that opportunities for new work are reducing by the day. One of the key challenges this situation poses to many people in our industry is how do I build relationships and win work, from home, in a challenging market? In this webinar hosted in conjunction with Consult Australia and Engineers Australia, Keith Dugdale will share some specific ideas on…

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Free online sales coaching with Keith

April 20, 2020 @ 9:00 am - 10:30 am
Free online sales coaching with Keith

Got a BD, client relationship or sales challenge that you'd like some advice on? Join our free coaching call with Keith. You can either submit your question in advance, or on the day. CLICK HERE TO REGISTER Get advice not only on your own challenges, but hear Keith's advice for challenges other people are facing that might also be relevant to you. As well as your own questions, Keith will also give feedback on some of the topics previous webinar…

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May 2020

Free online workshop: What do I say when it comes time in a meeting to ‘sell’ my service or product?

May 5, 2020 @ 9:00 am - 10:00 am
How to sell my service or product webinar

CLICK HERE TO REGISTER. In every 'sales' or BD meeting you have with a new prospect or current/past client, there will likely come a time when you feel an overwhelming compulsion to start to sell your service or product. The way you go about doing this is critical so that the other person doesn't start to feel like you're doing a hard sell and put their wall up. In this moment, you can really undo any good work you've done…

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ENGAGE B2B Sales Training: live online

May 20, 2020 @ 9:00 am - 12:30 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until June 10, 2020

ENGAGE B2B Sales Training online

Learn how to build trusted B2B relationships and grow sales - no matter where you are in the world, from the comfort of your own home! Delivered by Keith Dugdale, co-author of Smarter Selling: How to build trusted relationships and grow sales, and Managing Director of The Business of Trust. The training will be delivered across four half days - your ticket includes attendance at all four sessions: Wednesday 20 May 9am-12:30pm AEST Wednesday 27 May 9am-12:30pm AEST Wednesday 3 June 9am-12:30pm AEST…

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How to respond to an out-of-the-blue RFP when you have no relationship with the client

May 26, 2020 @ 9:00 am - 10:30 am
How to respond to an RFP when you have no relationship with the client

As the world starts to re-open and many businesses are keen to quickly improve their cashflow, some of you will be on the look out for any opportunity to win work. One of the strategies you might think about adopting is to tender on RFPs that you find on tender sites or come across through various means, but where you have no relationship with the client - of if you do, it's very limited and you don't have any real…

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June 2020

Free online workshop: How to shake up your organisation’s BD/sales culture to make it more effective

June 9, 2020 @ 9:00 am - 10:00 am
How to change the BD/sales culture in your firm

Do you or your team only do BD when you have time? Did the onset of Covid-19 make you realise that your client relationships perhaps weren’t as strong as they should be? Do you focus on developing sales collateral about your offering that you can take to first meetings with new clients? Does your company reward people who spend hours/weeks/months working on tenders they have a slim chance of winning? Do your team sometimes struggle to understand what’s expected of…

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August 2020

Free Webinar: Handling difficult pricing situations post COVID-19

August 26, 2020 @ 9:00 am - 10:30 am

Have you been having difficult pricing conversations with clients since the COVID-19 pandemic started? Have the effects of COVID-19 had an impact on your clients continuing to see value in the work that you do? Or are your clients wanting to pause or reduce their fees?There is no doubt that the challenges that 2020 have presented have been difficult for many to deal with and as organisations slowly begin to adjust the way that they operate, some firms are beginning…

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September 2020

Free Webinar: Implementing a successful sales culture change

September 9, 2020 @ 4:00 pm - 5:30 pm

Have you ever tried to implement a successful sales culture change? Have you come unstuck when trying to implement this change? Do you know the pitfalls to avoid when implementing a successful sales culture change? Richard will walk through how his organisation has successfully implemented a change in sales culture across Europe.  Join us for this free webinar where Richard with discuss: How to make the right strategic decision at the start The pitfalls highest risk areas Supporting and driving…

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Free Webinar: How to win bids in the new normal

September 23, 2020 @ 9:00 am - 10:30 am

In the ‘New normal’ usual qualification and go-no-go processes will most likely go out the window, as companies chase every available opportunity. As you gear up to potentially responding to every RFP you receive, our expert presenters will share their expertise to help you try and win more than your fair share. In this webinar, participants will learn: How to position (virtually) for opportunities ahead of an RFP coming out. Tips to win government tenders. Top 5 tips and tricks…

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October 2020

Free Webinar: How to increase your visual expertise to differentiate yourself and drive referrals

October 7, 2020 @ 9:00 am - 10:30 am

Gone are the days when consultants and technical experts relied only on experience-based referrals to drive work. Now, referrals are increasingly expertise-based and come from people who may never have even met you, let alone have worked with you. But how exactly do you go about growing your visible expertise with your chosen target market? In this webinar, Kathryn Koch from Anything but Ordinary B2B Marketing will share insights into: Why building your visible expertise is important – and its…

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Want to hear some insights we’ve shared on podcasts in the past?