What are you looking to do?
run sales training for my team, either in person or online, so they can sell more confidently and effectively.
Get the confidence to avoid the traditional sales pitch
Keith Dugdale has a smarter way of selling.
What if you could find out what the best of the best do to be successful at B2B sales, and decode it so it could be easily replicated by anyone?
This is exactly what Keith Dugdale and his co-author David Lambert did when they wrote Smarter Selling: How to grow sales by building trusted relationships. Their methods are based on observing the best professional services sellers and rainmakers for more than 25 years. You can now learn these same techniques through The Business of Trust and The Academy of Trust.
What our clients say
We have been working with Keith for around 15 months. During that time we put most of our senior people through his program and have also engaged Keith to coach specific individuals. Keith has really helped us change the way we think about our clients and how we need to bring them value in every interaction regardless of whether that value has anything to do with the services we offer.
I bought Smarter Selling a while back and it is having a profound impact on my career as an engineer. I love your work!”
Working with Keith has given me a new outlook on building relationships with prospective clients that are "real", and by that I mean relationships focussed on understanding and delivering what clients actually want, while working from a position of mutual respect and trust.
The (Business of Trust) approach has been very beneficial to our team when engaging with both clients and prospective clients. We have found it resonates with lawyers at all stages of development. There are many examples where the approach has led to excellent outcomes for our team.
The work that Keith did was a key element of the change (in) building the ability of our team to have more commercial conversations with our clients outside their normal technical areas of expertise. The ultimate measure of success for us, as well as the significant growth we experienced, was the feedback from the business community: “We are not quite sure what Aurecon are doing – but it is different and we like it."
In my first year with one consulting engineering firm I brought in $100,000. In my second year I brought in $150,000. I then attended the Business of Trust training program and in my next nine months I brought in $500,000.
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