Kathryn is the Marketing Director of The Business of Trust
As Marketing Director of The Business of Trust, I’m responsible for everything we do to get known by prospective clients before we have the opportunity to meet with them face-to-face and ‘practice what we preach’. This involves developing relationships with associations and industry organisations, and a large focus on social selling. In recent years, our social selling efforts have generated leads that have resulted in new six-figure clients.
But my most important role is driving the engagement of our BOFT community through sharing insights and ideas about trust and clients relationships, and developing resources to help people have sales meetings that make clients want to buy.
As well as marketing our own brand and building our personal profiles, I also work directly with our clients to help them do the same.
I work with our clients to:
- Embed longer-term change programs to support the sales culture change, including the introduction of sales coaches, communications, and reward and recognition programs. This is what ensures that the tools and techniques are actually implemented, and ou client’s see the major change it can drive.
- Develop and drive client experience and client feedback programs that help firms listen to their clients, and identify areas to focus on for improvement that will have maximum impact.
- Help them improve their winning work processes and key client programs.
- Develop client-centric marketing and brand strategies that help attract clients to them.
- Build the visible expertise of individual consultants to help them drive referrals and help them win work, with a focus on both offline and online activities, such as LinkedIn.
Alongside marketing The Business of Trust and Academy of Trust, and undertaking consultancy projects, I am accredited to deliver the ENGAGE sales training program, and am frequently engaged by clients to undertake shorter workshops and keynote presentations on client relationship building, client experience, and building personal brand.
Who I work with:
I work with a range of B2B and professional services firms. Some of my clients have included: North Queensland Bulk Ports, Ventia, Deloitte, Aurecon, DMA Engineers, BTLawyers, MRCagney, and King & Wood Mallesons.
My happy clients:
Kathryn is brilliant – a 1000-carat diamond in the treasure-box of strategic marketing! I have worked with Kathryn since October 2016 when DMA Engineers engaged her as a marketing consultant. Kathryn has an exceptional knowledge of the construction industry. Her expertise and professionalism has helped us to develop a plan, with positive results from the outset. She is a hands-on person who provides a full spectrum of marketing consulting. This has proven to be invaluable for us. Aspects covered by Kath, when consulting to DMA Engineers, include training, re-branding, client relationship management, surveys, business development, website development, marketing strategy, and more! The quality I most admire about Kath is way she has fitted in as a DMA team member. When Kath speaks about DMA she says, “We”. Kath is a remarkable person who has made an enormous difference to our company.
I was introduced to Kathryn earlier this year. At this time, I was considering ways to help lead my team in delivering on our External Growth Strategy by focusing on ways to build your personal & business brand. I found Kathryn to be extremely engaging and interested in ways she could help my team of financial advisers. I felt confident that Kathryn would deliver some strong value through facilitating a Personal & Business Brand Growth session with my team and this received outstanding feedback in July. Following this, I invited Kathryn to undertake further work with the wider BT Financial Advice business to deliver a similar session. This was equally well received and throughout the year I have been impressed with the quality of development that Kathryn has added to our business. Overall, Kathryn has been a true professional, interested in learning about our business in order to deliver appropriate content and has been a joy to work with. Of course, as you would expect, I would now happily recommend Kathryn's expertise to any business eager to build their brand in today's modern, digital society.