We’re sure you’ve all heard many times that to build trust, take the focus off price, and differentiate yourself from your competitors you need to ‘add value’ to your clients.

But what does this even mean? How do you work out what they might value – especially if they’re a new client or someone you haven’t met before?

That’s what Keith is talking about today in this short video.

We would love to hear any questions you have about how to work out what your clients value, or your thoughts on how to add value. To join the conversation head to Keith’s post on LinkedIn here.