Gone are the days when consultants and technical experts relied only on experience-based referrals to drive work. Now, referrals are increasingly expertise-based and come from people who may never have even met you, let alone have worked with you.
But how exactly do you go about growing your visible expertise with your chosen target market?
In this webinar, Kathryn Koch from Anything but Ordinary B2B Marketing will share insights into:
- Why building your visible expertise is important – and its impact on driving referrals not only from clients but also from complete strangers.
- How to grow your visible expertise both offline and online, with a particular focus on LinkedIn.
- Examples of other B2B and professional services sellers and consultants who are already doing it effectively.
Kathryn is the Director of Anything but Ordinary, a B2B marketing consultancy that specialises in helping professional services organisations, teams and people build genuine connections and experiences with the market and their clients to drive client acquisition and retention.
With more than 20 years’ experience in services marketing for organisations including the University of Queensland, Urbis, DMA Engineers, AECOM, and the Port of Brisbane Corporation, Kathryn works with clients from Fortune 500 firms to small consulting practices to implement programs to support sales culture change, build their brand, and develop client-centric marketing and thought leadership strategies.
Kathryn is a certified trainer of the ENGAGE client relationship engagement methodology, and co-founder of The Academy of Trust.