By Keith Dugdale

So many organisations I speak to don’t have a real strategy around which clients they most want to work with (and why).

Their approach to targeting new clients is usually pretty ad-hoc and reactive, often linked to when an opportunity comes up in the market.

This approach leads to a lot of bidding/tendering, and doesn’t leave much time for developing an actual client strategy which will make winning work so much easier (and cheaper) in the long run.

If you’ve got a bit of time over the next couple of weeks (maybe the time you would normally spend commuting) think about whether you could use some of that time to think about your client strategy.

In this video I give a few tips about how to do that effectively.

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