Key client programs – nearly everyone’s got one, but many suffer from a lack of engagement and traction, an overuse of forms and reporting, and long lists of clients that are simply unmanageable.
So, what does it take to run a truly successful key client program?
In this webinar, I discuss what it takes to run a truly great key client program with Nicholas Runnalls from Deloitte Canada’s Office of Sales & Marketing Leadership. Nicholas has run sales and key account programs in professional services for over 15 years, and shares his top tips for setting up a successful program, and his insights on:
– what works and what doesn’t work.
– how to measure success.
– how to engage the business and business leaders into the program.
He will also gives his tips on the best resources you can access to help with your own key client programs. After watching the webinar, we hope you leave with a few new ideas that you can immediately implement to help drive your own key client programs to greater success.