Kathryn Koch

Kathryn is an affiliate of The Business of Trust

I first met Keith Dugdale and become familiar with his Smarter Selling methods when I was the Group Marketing Manager for AECOM across Australia and New Zealand. I engaged Keith to help deliver a significant sales skills and BD culture change project at AECOM that involved training over 1,000 team members. After leaving AECOM, I worked with Keith for several years as Marketing Director of The Business of Trust, where my work included digitising his content by launching The Academy of Trust.

I now operate as an independent marketing consultant. I am accredited to deliver the ENGAGE sales training program, and am frequently engaged by clients to undertake shorter workshops and keynote presentations on client relationship building, client experience, and building personal brand.

I work with my clients to:

  • Embed longer-term change programs to support the sales culture change, including the introduction of sales coaches, communications, and reward and recognition programs. This is what ensures that the tools and techniques are actually implemented, and my clients see the major change it can drive.
  • Develop and drive client experience and client feedback programs that help firms listen to their clients, and identify areas to focus on for improvement that will have maximum impact.
  • Help them improve their winning work processes and key client programs.
  • Develop client-centric marketing and brand strategies that help attract clients to them.
  • Build the visible expertise of individual consultants to help them drive referrals and help them win work, with a focus on both offline and online activities, such as LinkedIn.

Who I work with:

I work with a range of B2B and professional services firms. Some of my clients have included: North Queensland Bulk Ports, Ventia, Deloitte, Aurecon, DMA Engineers, BTLawyers, MRCagney, Urbis, GHD, and King & Wood Mallesons.

My happy clients:

What else do our clients have to say about working with us?

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