Kathryn Koch

Kathryn is the Marketing Director of The Business of Trust

As Marketing Director of The Business of Trust, I’m responsible for everything we do to get known by prospective clients before we have the opportunity to meet with them face-to-face and ‘practice what we preach’. This involves developing relationships with associations and industry organisations, and a large focus on social selling. In recent years, our social selling efforts have generated leads that have resulted in new six-figure clients.

But my most important role is driving the engagement of our BOFT community through sharing insights and ideas about trust and clients relationships, and developing resources to help people have sales meetings that make clients want to buy.

As well as marketing our own brand and building our personal profiles, I also work directly with our clients to help them do the same.

I work with our clients to:

  • Embed longer-term change programs to support the sales culture change, including the introduction of sales coaches, communications, and reward and recognition programs. This is what ensures that the tools and techniques are actually implemented, and ou client’s see the major change it can drive.
  • Develop and drive client experience and client feedback programs that help firms listen to their clients, and identify areas to focus on for improvement that will have maximum impact.
  • Help them improve their winning work processes and key client programs.
  • Develop client-centric marketing and brand strategies that help attract clients to them.
  • Build the visible expertise of individual consultants to help them drive referrals and help them win work, with a focus on both offline and online activities, such as LinkedIn.

Alongside marketing The Business of Trust and Academy of Trust, and undertaking consultancy projects, I am accredited to deliver the ENGAGE sales training program, and am frequently engaged by clients to undertake shorter workshops and keynote presentations on client relationship building, client experience, and building personal brand.

Who I work with:

I work with a range of B2B and professional services firms. Some of my clients have included: North Queensland Bulk Ports, Ventia, Deloitte, Aurecon, DMA Engineers, BTLawyers, MRCagney, and King & Wood Mallesons.

My happy clients:

What else do our clients have to say about working with us?

Contact Me: