Here’s what some past ENGAGE¬†attendees and SMARTER SELLING¬†readers have to say:

"In my first year with one consulting engineering firm I brought in $100,000. In my second year I brought in $150,000. I then attended the Engage program and in the next nine months I brought in $500,000."

- Rhys Davies, Senior Associate at ISG Projects
Rhys Davies Photo
"I consider myself extremely lucky that my professional path crossed that of Keith nearly four years ago, and that I can count Keith as one of my mentors today. In the space of four years, Keith and his ENGAGE approach to business have given me the tools and the confidence to take my career in a different direction, at a much faster pace. Keith has shaken my frame of reference, and this has delivered so much for me, personally, and for my organisations. Keith has been (and continues to be), a very influential person in my career. I cannot recommend highly enough for anyone to try and get to know the man and his approach to business."

- Julien Lepetit, Business Manager NSW+ACT | Europe at E2DesignLab
Julien Leptit Image
"I have attended dozens of sales training courses and read almost every business book about sales and building relationships over my 20 year sales career. Out of all of them, I am only willing to recommend one. Keith Dugdale has literally written the book on building relationships as a deliberate sales strategy. He walks the talk and is a genuine expert in the field second to none. The great thing about Keith's philosophy is that it stands the tests of time and application in the real world. There is no hint of 'slick tricks' with Keith, just proven methodology and right mindsets that get results."

- Alan Blair, Building Businesses Fit for Humans
Alan Blair Image
"Success in the consultative sale is all about creating customer value from every meeting, but few salespeople know how to do this. This book has many useful and practical ideas to help salespeople improve their value-creating capabilities."

- Neil Rackham, best-selling author of SPIN Selling
Neil Rackham gives testimonial for Smarter Selling.
"The tools covered in Smarter Selling will help any sales person who wants to make the shift from a traditional to a consultative approach and ultimately towards becoming a trusted advisor."

- Charles H. Green, Best selling co-author of The Trusted Advisor
Charles H Green Image
"The Smarter Selling approaches really improved our people's ability to engage with clients and spot opportunities to deliver additional value."

- Tom Keller, President of Iron Mountain Eastern Europe and Scandinavia

To find out when the next public Engage course is taking place in your city, please visit our Eventbrite page.

To talk to us about running Engage as an in-house program, or to discuss other ways in which you can help your team to build better business relationships, please contact us at


The following are just some of the companies the Business of Trust has worked with to help them improve the trust they have internally and with their clients.

Adidas_Logo.svgMinter_Ellison_LogoVWR Client of BoFT
AECOM_logo newDeloitte Logo.svgArup_logo.svg
ACH GroupCalibre ConsultingAurecon - logo


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