How I achieved an 85% success rate getting meetings with new prospects in France: a multicultural case study of the business of trust.
By Julien Lepetit.
Approximately three years ago, I was introduced to Keith Dugdale’s Smarter Selling approach. At the time, I was working for a Fortune 500 professional services firm and held commercial responsibilities in my technical market.
It all instantly made sense to me. It was aligned with the intuitive approach to business I had taken for the past ten years – it comforted me in my views and cemented my perception of how to successfully do [...]