by Keith Dugdale
Everyone knows that in a B2B and B2C world, competition has never been so extreme. The internet coupled with a series of downturns in economies have significantly increased the competitive landscape. In B2C, we’re seeing apps being designed to scan bar codes in-store and tell the consumer where they can get their desired products the cheapest. Every B2B client that I work with tells me about how increasingly competitive their market is, how other firms are discounting to win work, how there are new niche entrants as well as large global corporates frequently arriving on the scene, ready to steal clients away.
While all of this is undoubtedly true, in my mind much of this discussion and concern has been far too narrow. Generally, they are looking at their historical competition and in some cases these new players. But what few seem to be able to do is look over the horizon at where the future competition will come from.