Guest blog

Repairing broken trust – what VW can learn from Marion Jones

Image by the Sydney Morning Herald

Ben Paul, Director, the Business of Trust, New Zealand.A guest blog by Ben Paul

Someone asked me the other day whether I think VW can ever rebuild the trust they have so badly broken with consumers the world over in wake of the recent emissions scandal.

It’s an interesting question. They’re pretty far down a hole at the moment, and I for one am very glad I’m not working in the PR department of VW, or on the floor as a sales rep. For all intents and purposes, it appears that they are just attempting to go about business-as-usual. This morning on my way to work I passed a billboard advertising one of their 4WDs, t [...]

How I achieved an 85% success rate getting meetings with new prospects in France: a multicultural case study of the business of trust.

Julien Lepetit

By Julien Lepetit.

Approximately three years ago, I was introduced to Keith Dugdale’s Smarter Selling approach. At the time, I was working for a Fortune 500 professional services firm and held commercial responsibilities in my technical market.

It all instantly made sense to me. It was aligned with the intuitive approach to business I had taken for the past ten years – it comforted me in my views and cemented my perception of how to successfully do [...]