December and January – two months in the business world that we either love or hate. We love it when clients decide that they ‘must get XYZ’ done before Christmas and inundate us with work. But we hate it when clients go on leave for a month (or two), no work needs doing, and no decisions get made.
While the first one presents its own challenges for resourcing, it’s a nice problem to have. The second one though can get business owners and managers nervous about their revenue and backlog, and how they’re going to keep their staff busy during a potentially quiet time.
Here are 4 ideas from me on how you can quickly generate some sales when you’re having a slow month:
1. Do some BD
People always complain that they don’t have enough time to do BD. Well, now they can’t make any excuses. If your team are having a slow month, set them some clear BD tasks to undertake rather than setting them to work on those long talke [...]