I love the start of a new year. Not just because it always means I will be skiing in knee deep powder in Whistler, the best place in the world (which I am, hence the photo above just to rub it in), but because the beginning of a new year is the best time EVER to shift your client relationships.
Why? Because the new year gives you the perfect excuse to ask them all sorts of longer-term, big picture questions about what the year ahead holds – for them personally, for their team, their company, even their industry. And it’s these kinds of conversations that are going to show you’re interested in them and their world, not just what money they’re going to give you, which will potentially shift your relationships from technical, social or ad-hoc, to a true trusted relationship.
To really get to know and understand my client’s businesses, here are five questions that I will often ask:
- “In an ideal world, what will your business look like in 3 [...]