Archives for Nov,2015

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Repairing broken trust – what VW can learn from Marion Jones

Image by the Sydney Morning Herald

Ben Paul, Director, the Business of Trust, New Zealand.A guest blog by Ben Paul

Someone asked me the other day whether I think VW can ever rebuild the trust they have so badly broken with consumers the world over in wake of the recent emissions scandal.

It’s an interesting question. They’re pretty far down a hole at the moment, and I for one am very glad I’m not working in the PR department of VW, or on the floor as a sales rep. For all intents and purposes, it appears that they are just attempting to go about business-as-usual. This morning on my way to work I passed a billboard advertising one of their 4WDs, t [...]